Sociable Soccer wows Women’s Esports Championships and wins award as China’s most anticipated game for 2019.

PRESS RELEASE 4th January 2019

On December 21st, the 2018 Association of Friendship Forum and the Ding Awards Ceremony jointly organized by the Mobile Game Matrix, Game Intelligence, GameRes and Game Forum were held in Shenzhen, China and Hare’s new real-time competitive sports soccer game Sociable Soccer won the “Most Expected Game of the Year” award.

The Ding Awards were officially launched by the Chinese Game Association in 2016 to recognize outstanding companies and products in the game industry, inviting related business leaders to share the 2018 game industry events, look forward to the 2019 China game industry trends, and explore the development opportunities and possibilities of the industry.

Hare’s UK based company Tower Studios Ltd has been in partnership with Finnish developers Combo Breaker for over 3 years developing the cross-platform title. More recently it also reached a strategic co-operation with publishers Crazy Sports, distributers China Mobile’s Interactive Entertainment and the Chinese Super League (CSL) and a fully endorsed version of the game is due to get its first full launch on mobile platforms in China before the start of the new CSL season in March this year with comprehensive online and offline promotion operated by China Mobile’s channels, provincial APPs and entities covering the whole country.

Sociable Soccer’s unique online & offline “Light E-sports” football action & management, complete with the ‘Easy to play and hard to master’ playability of Sensible Soccer, has really tapped into the need in the Chinese market for a ‘zero threshold’ learning curve to attract ‘light’ players who love football games but find it hard to compete at the top level on more complex simulations, including many female players.

The data shows that there are 500 million sports users and 600 million game users in China, and the number of e-sports users is as high as 250 million of which, for some games, the user base is over 50% female. According to gamma data, the female games market in China had a total sales revenue of 43.07 billion yuan (US$6.5 billion) in 2017. 

For these reasons Sociable Soccer was chosen as one of the four e-sports games contested at the “2018 International Women’s E-Sports Championships” held in China last month. Thirty-two players fought fiercely during the three-day schedule and Chinese player Li Cuimin emerged as the champion of the Sociable Soccer competition.

“The most anticipated game of the year award and success at the Women’s E-sports Championships are a real bonus for us” said Hare “We are working with fantastic partners here in China and are also look forward to bringing the game home to Europe and the rest of the World on mobile and all other platforms as this year unfolds.”

Press Play News – An update from Jon Hare

Press Play News talked with Jon Hare about Sociable Soccer after having read the article about our Chinese partnerships.

“It is through the dedication of the Combo Breaker team and the deal with CrazySports and Migu for mobile versions in Asia that we are still in a relatively strong position and once we have more income then updating the PC version for consumers and securing even more publishing deals for all formats, including PC, console and mobile will be among our first priorities.”

Sociable Soccer flies the flag for UK games industry in inaugural Chinese Import Expo

Press Release 12th November 2018

Sociable Soccer flies the flag for UK games industry in inaugural Chinese Import Expo

During the first-ever China International Import Expo (CIIE), held in Shanghai from Monday 5th to Saturday 10th November 2018, British creative companies signed eight deals with Chinese enterprises worth more than 40 million pounds ($52.7 million). The deals involved areas including TV, film, advertising and gaming.

“This is fantastic news which will bring growth to the creative sectors in the UK and China,” Baroness Rona Fairhead, British minister for Trade and Export Promotion, said at a signing ceremony for the eight deals on Wednesday “We see the CIIE as a really momentous event,” she said.

Representing the UK gaming industry was UK-based game developer Tower Studios, who along with China’s sports game company Crazy Sports and Chinese mobile game company Migu Interactive Entertainment agreed on a deal to produce, license and distribute popular mobile games in China.

“We and Crazy Sports will bring Tower Studios’ soccer-themed mobile game Sociable Soccer into the Chinese mainland market,” Fang Zhongjun, vice president of Migu Interactive Entertainment, told the Global Times.

“We provide internet broadcast services of top soccer matches for Chinese audiences, and now we are looking forward to offering domestic fans a good soccer mobile game.”

The signing ceremony between the companies was featured on CCTV’s national TV News in China, Jon Hare CEO of Tower Studios said “We are thrilled to be able to partner up with such powerful publishing partners here in China. Crazy Sports and Migu Interactive Entertainment are truly supportive publishing partners and their affiliation with the Chinese Super League and China Mobile gives us access to the 100 million football fans here that use their live football services.”

The long awaited football action game is due for release on mobile formats in China and throughout Asia early next year.

This article includes citations from an article dated 12.11.18 from

Orange Bison Article about Sociable

We met up with Orange Bison at Play Expo London and they wrote an article about Sociable that came out earlier this month.

“I personally saw Sociable Soccer for the first time in late 2016 at Play Expo Blackpool, when the game was 30% complete, and the buzz around the game was incredible with people that played the Sensible Soccer games getting excited to see something similar being created whilst also peaking the interests of the younger generation with a new football game to compete with the bigger names, be it kids whose parents had encouraged them to play the Sensible Software games or those bored of the same old games coming out year on year.”

Check it out and follow them on Social Media.



Blast Process had a few questions for our CM at Play Expo London

We were in London for Play EXPO a few weeks ago and Blast Process (follow them) had some questions to ask about our game. I’d like to point out that my reference to pinball is just about how the ball moves, not how you are in control of your player. You are always 100% in control of the selected player in Sociable Soccer. Also the PC Windows version will probably hit full release around Christmas (consoles to follow a few months after that) and if there is a good partner the game will also release on PC Windows in China.


Gamifique interview translated to english

We posted an interview with Czech magazine Gamifique last week which kind of went under the radar for a lot of people because of the language barrier. Here it is in english. A good read. The original can be found here. 

1) I read on you official page that Sociable Soccer is Rocket League in boots. Did you take inspiration from this game?
We do not exactly take inspiration form Rocket League, but it is a good benchmark of the AA standard, superfast online gameplay and friendly competitiveness of Sociable Soccer.

2) Can we expect czech or slovak national team in your game?
Yes both of them, plus 4 Czech club teams and 3 Slovak club teams

3) Where did you get that name – Sociable Soccer?
Well it is a play on Sensible Soccer and the fact that the game is very sociable, which means someone who likes to socialize and share the fun of the game.

4) Why did you choose this graphics design?
It is a clean style that blends top 3D modelling and shading with almost-realistic textures and 2D character art. We want to distinguish ourselves from the ultra realistic simulations like FIFA and PES and the more retro football titles that are also out there, we hope our style blends reality with character and humour

5) Will be the console version different from PC or mobile version?
Playstation, XBox and PC will be quite similar, Nintendo Switch is a bit different, touch screen devices like phones are different again, and VR is totally different of course, but all play using the same underlying system so all platforms can play against each other.

6) Can we expect manager mode or financial management of club?
There are a number of game modes bit no financial management of the club. All games in all game modes can be played just by setting up the team and watching AI or by playing with a pad, keyboard or touchscreen.
Apart from friendlies the main game modes are World Mode where you take the role of a manager figure and upgrade him and unlock the world by managing and playing with many different teams to win 67 real world trophies, and online league mode where you collect player cards and build up a big squad to play for the club of your choice

7) You claim that your game will be deep. It will be just in terms of tactic or in number of features?
Deep in many ways. There are over 1,000 teams, 30,000 players, 4 game modes offering thousands of hours of gameplay, nearly 500 different on pitch strategies, over 100 hour single player campaign mode etc

8) On your Steam page you claim that there will be esport tournaments after full release. Do you have any plans now, or you will consider it in next months period?
We have some plans for players to represent their club or country in esports tournaments

9) Now about multiplayer: Do you plan any competitive matches or rankings?
Online you can play in friendlies with friend, in DIY competitions and in the online league where you represent your club and collect player cards from a deck of 30,000 different players to build up your team and play online against fans of other club. All of our online players are ranked in a ten league system. Later we plan for players to be given a chance to play in clans and enter esports tournaments to enhance their reputation.

10) How exactly will multiplayer for eight players work?
This is 8 teams. It will be 1 on 1 play, but with 8 teams in the tournament overall either online or offline. We are also experimenting with co-op play for two players on the same side

11) Do you want to expand your game on Nintendo?
Yes we already have a Nintendo Switch version in development

12) Will be Sociable Soccer just in english, or in any other languages?
Just English to start, but eventually translated

13) Do you now the exact price of your game, or you still demand leg and arm from your fans?
The price will be in line with other AA titles on the market. Arms and legs should not be required.

14) What about your expectations? (Number of players, reviews, sales…)
My hope is that the game is as successful as Sensible World of Soccer that was played by about 20 million people and got universal 90%+ reviews, but I have no expectations. Hopefully we can turn a new younger generation of fans onto fast paced cross platform arcade football, but only time will tell.

15) Do you have any exact date of release?
Planned Steam Early Access release date is early October

More quotes and previews from Gamescom

“Jon Hare jokes that it is untactical to beat journalists – and then he whoops me in Sociable Soccer.” (Swedish)

“Sociable Soccer is a football game, but you do not have to love soccer to love Sociable Soccer.”

“The most acclaimed football simulation game at Gamescom was PES 2018, the second most acclaimed was not FIFA 18 but Sociable Soccer.”

“The gameplay is of course fast paced and you can pass the entire game field in seconds with 3-4 passes.”​

“Everything seems to work well, with that old aftertaste that never hurts.”​

Previews from Gamescom

The previews continue coming after the great week at Gamescom. Here are two more.

“Sociable Soccer is designed to deliver the football videogame that FIFA and PES are shying away from.” VRFocus

“Everything seems to work well, with that old aftertaste that never hurts.”


Two news articles from Gamescom

Last week at Gamescom our game designer Jon Hare had a lot of meetings and made some game interviews with different sites and magazines. Here are the first two.

“Sociable Soccer is not only nostalgia, but a game with an identity of its own. ” The Games Machine (Italy)

“Sociable Soccer is heading to Steam Early Access very soon.”  VR Focus